Redesign across 50+ SKUs, evolving both packaging and brand into a more cohesive, modern system.

Led a full brand refresh for First Aid Beauty, evolving a 15+ year-old brand with deep consumer trust into a clearer, more modern expression.

First Aid Beauty’s Team USA campaign brought high-performance hydration to life through athlete-led storytelling across digital and retail.

Acne launch built around sensitive skin solutions for both face and body.

Sephora summer campaign spotlighting FAB body care solutions.

Branding for Alex & Ani