Led a full brand refresh for First Aid Beauty, evolving a 15+ year-old brand with deep consumer trust into a clearer, more modern expression.

The work spanned packaging, website, visual merchandising, tone of voice, campaign systems, and content. Every touchpoint was refined to feel more elevated, cohesive, and relevant, while preserving the familiarity and equity the brand was built on.

First Aid Beauty In-house Creative Team

Hanna Hillier Photography, Patri Novak Video + Stills, Jon Doucette Photography