Creative Director. Strategist.
Designer at heart.

Scroll down

Latest work

Selected Work

A collection of work shaped by storytelling, brand building, and an obsession with creative that performs.

View all

Repack - First Aid Beauty

Redesign across 50+ SKUs, evolving both packaging and brand into a more cohesive, modern system.

first aid beauty products in a stack with red rubber band.

Repack - First Aid Beauty

Redesign across 50+ SKUs, evolving both packaging and brand into a more cohesive, modern system.

first aid beauty products in a stack with red rubber band.

Brand Refresh - First Aid Beauty

Led a full brand refresh for First Aid Beauty, evolving a 15+ year-old brand with deep consumer trust into a clearer, more modern expression.

Brand Refresh - First Aid Beauty

Led a full brand refresh for First Aid Beauty, evolving a 15+ year-old brand with deep consumer trust into a clearer, more modern expression.

Team Usa - Olympic Campaign

First Aid Beauty’s Team USA campaign brought high-performance hydration to life through athlete-led storytelling across digital and retail.

Team Usa - Olympic Campaign

First Aid Beauty’s Team USA campaign brought high-performance hydration to life through athlete-led storytelling across digital and retail.

Let's Clear Things Up - First Aid Beauty

Acne launch built around sensitive skin solutions for both face and body.

Let's Clear Things Up - First Aid Beauty

Acne launch built around sensitive skin solutions for both face and body.

Sephora x First Aid Beauty - CTV Spots

Sephora summer campaign spotlighting FAB body care solutions.

Sephora x First Aid Beauty - CTV Spots

Sephora summer campaign spotlighting FAB body care solutions.

Alex & Ani Branding

Branding for Alex & Ani

Alex & Ani Branding

Branding for Alex & Ani

Astara

Creative for Astara, a luxury grounding footwear brand rooted in style, wellness, and intention.

Astara

Creative for Astara, a luxury grounding footwear brand rooted in style, wellness, and intention.

Rue La La Branding

Led creative direction for Rue La La across site, campaign, and brand, shaping a clearer visual system for a fast-moving retail business.

Rue La La Branding

Led creative direction for Rue La La across site, campaign, and brand, shaping a clearer visual system for a fast-moving retail business.

View all

View all

Creative Direction

I lead end-to-end brand and campaign work, from concept through production. My experience spans building in-house teams, shaping creative systems, and turning big brand moments into work that feels clear, elevated, and ownable.

Creative Direction

I lead end-to-end brand and campaign work, from concept through production. My experience spans building in-house teams, shaping creative systems, and turning big brand moments into work that feels clear, elevated, and ownable.

Creative Strategy

I build full-funnel creative plans that connect brand storytelling with business results, from awareness and demand generation to conversion and performance marketing. Data informs the direction. Taste makes it worth paying attention to.

Creative Strategy

I build full-funnel creative plans that connect brand storytelling with business results, from awareness and demand generation to conversion and performance marketing. Data informs the direction. Taste makes it worth paying attention to.

Content Production

I oversee social, content, and creator work across organic, paid, and platform-native storytelling. From calendar planning to campaign execution, I build content systems designed to move quickly, stay relevant, and actually perform.

Content Production

I oversee social, content, and creator work across organic, paid, and platform-native storytelling. From calendar planning to campaign execution, I build content systems designed to move quickly, stay relevant, and actually perform.

Photography + Design

I bring a hands-on visual eye to the work. I’ve been known to pick up the camera, jump into a working file with the team. From concept to execution, I like staying close to the details that make an idea feel fully realized.

Photography + Design

I bring a hands-on visual eye to the work. I’ve been known to pick up the camera, jump into a working file with the team. From concept to execution, I like staying close to the details that make an idea feel fully realized.

About me

Based in Rhode Island, I’m a Creative Director who loves building brands and the teams behind them. I focus on work that’s thoughtful, effective, and pushes brands into their next chapter. When I’m not glued to my screen, you can usually find me weaving or hanging with my pup, Zelda.

Let’s Connect

Contact Info

tarahksutton@gmail.com

401-529-5410

tarahksutton@gmail.com

401.529.5410