Led a 2025 acne campaign for First Aid Beauty, redefining acne care for sensitive skin across face and body. Built for real life, the campaign spoke to a range of audiences including athletes, teens, new moms, and those experiencing hormonal acne.

Directed creative across paid media, UGC, photography, out-of-home advertising, and social media, delivering a cohesive, multi-channel skincare campaign.

Design + Copy: First Aid Beauty In-House Team

Photo: Hanna Hillier + Jon Doucette