Warrior of the Soul — ALEX AND ANI

Led creative direction for Warrior of the Soul, ALEX AND ANI’s first influencer-led campaign, featuring 13 women chosen for their strength, individuality, and stories of resilience.

Built as a video-led digital campaign, the work brought the brand’s meaning-driven jewelry into a more personal space, exploring each piece as a symbol of protection, identity, and power.

The campaign rolled out across paid and organic social, email, e-commerce, and digital channels, creating a cohesive brand moment rooted in symbolism, self-expression, and connection.