Warrior Of the Soul-Sam Malpass


Creative direction, design, and photography for Alex and Ani’s Fall 2018 brand campaign. The campaign featured the stories of eight influencers working to define what it means to be a warrior. All content was created by the in-house creative team at Alex and Ani and used across digital, social, and retail channels.


The Team —
Creative Direction: Tarah Sutton
Photography: Leonard Greco + Maaike Bernstrom
Design: Tarah Sutton + Alex and Ani Creative Team
Production: Tracy Trouf
Hmu: Kristi Beaman
Video: Rich Ferri
The Cast: Sam Malpass


Warrior Of The Soul Influencer Campaign