Warrior Of the Soul
Creative direction, design, and photography for Alex and Ani’s Fall 2018 brand campaign. The campaign featured the stories of eight influencers working to define what it means to be a warrior. All content was created by the in-house creative team at Alex and Ani and used across digital, social, and retail channels.
The Team —
Creative Direction: Tarah Sutton
Copy + Storytelling: Kate Martel
Photography: Leonard Greco + Maaike Bernstrom
Design: Tarah Sutton + Alex and Ani Creative Team
Production: Tracy Trouf
Hmu: Kristi Beaman
Video: Rich Ferri
