Creative direction, design, and photography for Alex and Ani’s Fall 2018 brand campaign. The campaign featured the stories of eight influencers working to define what it means to be a warrior. All content was created by the in-house creative team at Alex and Ani and used across digital, social, and retail channels.
The Team — Creative Direction: Tarah Sutton
Copy + Storytelling: Kate Martel
Photography: Leonard Greco + Maaike Bernstrom Design: Tarah Sutton + Alex and Ani Creative Team Production: Tracy Trouf Hmu: Kristi Beaman Video: Rich Ferri