During my six years at Rue La La, I oversaw both the brand and photo art dirction creative teams.
As part of the original team in 2008, we established the design playbook for the world of Ecommerce and private sales.
What remains today is a timeless
and elevated brand direction that still looks relevant years later.
The Team —
Creative Direction: Amy Van Aarle + John Camilleri Design Lead: Rachael Clark + Rue La La In-house Creative Team
Copy: Rachel Solomon + Kate Martel Photography + Styling: Rue La La In-house Production Team