Alex and Ani,
Branding
Branding
In 2015 I was brought on to refine and elevate the Alex and Ani brand; while building out the in-house creative team. We now operate a best-in-class full service creative organizaiton creating all photo, copy, and design peices for print, digital, wholesale, and social channels.
The Team —
Creative Direction: Tarah Sutton
Copy: Kate Martel + Alex and Ani In-house team
Phototgraphers: Leonard Greco, Karin Dailey, Jon Doucette, Maurisa Mackey, Rashelle Palmer
Design: Tarah Sutton + Alex and Ani In-house team
![](https://freight.cargo.site/t/original/i/a590e134fff2321f70f3895d3cd3f73d35d605aa6b739ff2af05f75d52cddc9b/ALEXANDANI-BRAND-email-01.gif)
![](https://freight.cargo.site/t/original/i/bfdc5a51a4e10d3a1acff13cc661edc570a02098056cff1d9349d54785b4fe37/mobile.jpg)
![](https://freight.cargo.site/t/original/i/09f171d8a08da10dd282050d31d0eb6b1f2909a5e2adc76732b07b71187fe1d5/ALEXANDANI_brandbook-02.jpg)
![](https://freight.cargo.site/t/original/i/0a733aac4960f2a3a711b4f4295eef51e29094348c799d27fdc5a2ca5c1c19ae/ALEXANDANI_brandbook-04.jpg)
![](https://freight.cargo.site/t/original/i/598f10207f57567a9ca86ae7f469dd0a19cccc678f6938d868f112f7de9ae64b/ALEXANDANI_brandbook-01b.jpg)
![](https://freight.cargo.site/t/original/i/c24dea08b071227ba9beb304f194c2effcbe990c9a8fd1a5bf29526fc4a53a2d/MYSTICMOBILE-01.jpg)
![](https://freight.cargo.site/t/original/i/9d7d5155221eb4db27e3a4b26f45610299c8eb96469c7e5e51faddab84a20bb6/MYSTICMOBILE-05.jpg)
![](https://freight.cargo.site/t/original/i/386f125d547a2f23dd8a5135fe4db9a333a0b4fbab2635694840e107dc3bf0c6/Screen-Shot-2018-03-18-at-11.29.28-PM.png)
![](https://freight.cargo.site/t/original/i/729c8e6d38dc94a4e59116c4ebe0e418daf1456e38a7c3867d2175c2ba0c40a1/MYSTICMOBILE-03.jpg)
![](https://freight.cargo.site/t/original/i/4b255d91391b04846e073d85a76024bc7c05617c236fa36820d716c702ac48da/Screen-Shot-2018-03-18-at-11.26.39-PM.png)